Collagen Product Trends

Which Types of Supplements, Foods, and Cosmetics Are Driving Growth in the U.S. Market?

Collagen foods and drinks are popular in Asia. In Japan, consumers have been partaking in collagen-enriched dishes for the better part of a decade. It’s not unusual to see collagen jams, collagen noodles, and collagen candies on Tokyo store shelves, while a growing industry of “beauty restaurants” serve Japanese citizens with collagen-enriched meals. In Singapore, the MeiRenGuo (“Beauty Pot”) is a popular dish among young women. One restaurant, Beauty in the Pot, serves hot soups that incorporate a collagen-enriched, shark cartilage–derived soup base. It’s not just Asian countries that are seeing unique new collagen supplements and foods entering the market, however. Nowadays, innovative new collagen candies, collagen combination kits, collagen-infused salmon broth, and even collagen-enriched gin are driving market growth in the North American nutricosmetics industry.

As manufacturers continue to innovate, new kinds of collagen products will help drive category growth, both in the United States and abroad. Grand View Research estimates that the food and beverage segment of the collagen market will be the primary driver of collagen’s overall global industry growth through to 2025, with a 7% projected revenue increase.1

This market growth opens up all kinds of opportunities for unique new product formats and formulations. Here are some of the creative ways collagen marketers are formulating.